What is Right’s Specific TM Pricing?
Right’s Specific TM (RS) pricing is a new pricing model created by Tandem that provides a flat-rate, a la cart pricing menu based on the specific type of use the art buyer is requesting. RS applies to both stills and motion in the Tandem archive.
We developed the RS pricing model based on extensive market research and conversations with the world’s top industry professionals, including many photographers. The model blends the image rights and perks of a Rights Managed image with the easy to use pricing model of Royalty Free.
What we discovered is that buyers do not like having to negotiate a price every time they need to purchase imagery or motion clips. Many buyers have leaned towards the cheap stock prices not only because of the price – but because the price is fixed and it is easier for them to plan and budget in advance but they also do not need to deal with a time consuming sales negotiation. Tandem eliminates this “car buying” experience and streamlines the process with competitive, fixed rates based on the specific type of usage you need. You also don't lose the perks of an RM image. We can still share the previous sales history with you as well as offer the images for exclusive rights. The prices are published, visibly, on the site. We do offer preferred pricing structures to frequent buyers as part of our community so prices might sometimes adjust down based off volume and packaged purchases.
We have also eliminated image duration. We feel the life of a usage is already dictated by the type of usage you are licensing for, for instance let’s say you are licensing an image for the web to accompany an editorial story. As long as the image is used within its original context you would pay a flat rate with us and we understand the web never forgets so all use in original context is covered in perpetuity. With Rights Specific, each time the image appears, you pay a new use. The same would apply for all different media – from magazines to billboards to television shows. You pay per appearance and reach – but not for duration.
Our prices have been carefully calculated based on all prices currently established in the industry. We invite you to explore these prices on our site by adding an image to your cart.
Photographers will immediately notice the option to choose between “personal” or “commercial” usage. Personal includes a lucrative multi-million dollar market not to be overlooked – the home users. These are people who may want an image as a desktop image on their laptop, for instance, but don’t require any other usage or public display. This allows those sales to happen and a big part of where we blend the micro-stock model into our price structure. Every other use qualifies as commercial and therefore has specific rates that are more like the traditional Rights Managed prices but with a Royalty Free structure.
If you have any questions, we always invite you to email us at [email protected] and we’ll be sure to call or email you back.